Google Ads Expert

SEO I Meta Ads I Digital Marketing

Hello, I’m Muhammad Usman

Certified Google Ads Specialist and <Professional

5+

Years of
Experience

96

Completed
Projects

10+

Awards
Winning

About Me

As a Google Ads Specialist, I created, monitored, and optimized Google Ads campaigns across Search, Display, Video, and Shopping networks for multiple client accounts. With over five years of experience in digital marketing, I worked with various PPC models, advertising platforms, and analytics tools to drive revenue growth and increase brand awareness.

Portfolio

Lead Gen for Optometrist Clinic | Google Ads Manager & Expert

Google Adds, Website

Generated 982 Leads For HVAC Business

Google Adds, Website

Drive Conversions & Maximize ROI For GothCloth Co Brand

Google Adds, Google Analytics

High-quality lead generation results for optometrist clinic campaign

Fix Google Merchant Center Suspension

Google Analytics

Reactivated Google Merchant Center & Fixed Disapproved Products

Google Merchant Centre

Minimalist yellow-black diagonal blocks background for slide design"

Google Ads – Shopping Campaign Management

Google Adds

Minimalist yellow and black geometric background

Performance Max Campaign Expert | Drive Conversions & Maximize ROI

Google Analytics, Website

SERVICES

Google Ads

Google Ads Account Setup & Optimization

Get your Google Ads account set up for success with a structured campaign, keyword research, and audience targeting to maximize results from the start.

Google Ads

PPC Campaign Management

Ongoing management and optimization of your Pay-Per-Click (PPC) campaigns to ensure high ROI, better ad placements, and lower cost per click.

Google Ads

Google Ads Audit & Strategy

A detailed review of your existing campaigns with actionable insights and a custom strategy to improve performance and maximize ad spend efficiency.

Google Ads

Remarketing & Audience Targeting

Re-engage previous visitors with smart remarketing campaigns, custom audience targeting, and dynamic ads that drive higher conversions.

Pricing

Amazing Pricing For Your Projects

per hour / 2 Campaigns

$25

Order Now

Google Ads Campaign Setup & Strategy.
Keyword Research & Audience Targeting.
Ad Copywriting & A/B Testing.
~~Landing Page Optimization.~~
Basic Performance Tracking & Reporting.

per day / 4 Campaigns

$49

Order Now

Google Ads Campaign Setup & Strategy.
Keyword Research & Audience Targeting.
Ad Copywriting & A/B Testing.
Landing Page Optimization.
Advanced Performance Tracking & Reporting.

Resume

Experience

2020 - Present

Senior Google Ads Specialist

United Kingdom, Tile Mountain

Managing and optimizing Google Ads campaigns (Search, Display, Video, Shopping).Analyzing performance reports. Campaign optimizations and budget monitoring.Team collaboration, task delegation, and fostering learning opportunities.Tracking campaign performance and presenting insights to stakeholders regularly.

2018 - 2019

Google Ads Expert

Islamabad, Reach First

Managed PPC models (CPC, ROAS, CPA) and analyzed performance against ROI and KPIs.Identified trends, optimized strategies, and conducted experiments for growth.Planned and executed paid campaigns on Google Ads and Bing.Evaluated emerging technologies and recommended adoption strategiesMar

2017 - 2018

Google Ads Manager

Armenia, Digitain

Being responsible and accountable for the creation and management of paid search campaigns.Manage, review, and perform account Optimizations (Google AdWords & Bing PPC Campaigns).Managed keyword bids, budgets, impression share, quality score, and key account metrics.

Courses

2024 - 2025

Professional Google Ads Shopping -
Certification

Google

Official certification demonstrating expertise in creating and managing Google Shopping campaigns to drive sales, improve product visibility, and maximize return on ad spend (ROAS).

Certificate

2024 - 2025

Google Ads Search Certification

Google

Official recognition of expertise in creating, managing, and optimizing Google Search campaigns, focusing on keyword strategies, ad relevance, bidding techniques, and performance analysis to drive high-quality traffic and conversions.

Certificate

Education

2019 - 2021

Master of Business Administration - MBA, Bahria University

Islamabad, Pakistan

Comprehensive business education with a focus on strategic management, marketing, finance, and leadership, equipping me with analytical and problem-solving skills to drive business growth.

2014 - 2018

Bachelors of Business and Marketing, Virtual University

Islamabad, Pakistan

Focused on core business principles, marketing strategies, consumer behavior, and market research, providing a strong foundation in business development and brand management.

Testimonials

Here’s what my clients say

"He is truly a Google Ads Expert! He set up and optimized my pay per click (PPC) campaigns very quickly. Highly recommend him as Google Ads Specialist"

IT Tech Solutions

CEO, IT Tech Solutions

"Muhammad's expertise in Google Merchant Center, Google Ads, and SEO is exceptional. He efficiently resolved complex issues, provided valuable insights, and enhanced our long-term strategy. His professionalism and skills are truly commendable—I highly recommend him!"

Dominate Ignite

CEO, Dominate Ignite

The experience with Usman was great! He helped me setting up CPC Compaing in a genious way and explained every point. Thank you Usman !

Mahdi

CEO, Mouttahid

More than 200+ companies trusted us worldwide

Skills

Search Engine Marketing

90%

Google Merchant Center

85%

Google Keyword Planner

95%

Google Search Console

80%

Tool Stack

MS Excel
90%
MS Word
75%
Google Ads
95%
SemRush
95%
GA4
75%
PowerPoint
75%
Looker Studio
75%
ChatGPT
75%

BLOG

Languages

English
90%
Spanish
60%
German
30%
French
70%

Soft skills

Strategic project planning
Project scope
Analytical thinker
Team leader
Project budgeting
Business analysis
Strong communicator
Problem solver

My Blog

October 6, 2025 Smart Bidding Strategies in Google Ads: When and How to Use Them

1. Introduction: The Shift to Automation in Google Ads Over the past few years, Google Ads automation has completely transformed…

September 16, 2025 How to Structure Google Ads Campaigns for Maximum ROI

Introduction Getting the Google Ads campaign structure right is the fastest way to improve ROI, because structure controls everything that…

September 2, 2025 Top 10 Mistakes Beginners Make in Google Ads (and How to Avoid Them)

Introduction – Why Beginners Struggle with Google Ads For beginners, Google Ads can feel overwhelming. The platform offers dozens of…

Marketer analysing Google Ads keyword match types

September 2, 2025 Google Ads Keyword Match Types Explained (Broad, Phrase, Exact)

Introduction – Importance of Keyword Match Types When running campaigns in Google Ads, your choice of keyword match types can…

Google adds cost in 2025 featured image for blog

September 1, 2025 📑 How Much Does Google Ads Cost in 2025?

1. Introduction One of the first questions every business owner asks is: “How much does Google Ads cost in 2025?”…

August 31, 2025 Google Ads vs. Facebook Ads: Which is Best for You?

Introduction – Google Ads vs. Facebook Ads: In 2025, digital advertising continues to dominate business growth strategies, with companies of…

August 31, 2025 What is Google Ads? A Complete Beginner’s Guide

Hire a Google Ads Specialist Today In today’s digital-first economy, online advertising has become a necessity for businesses of all…

August 31, 2025 Google Ads: A Beginner’s Guide

Introduction – What is Google Ads? Google Ads is one of the most powerful online advertising platforms, built to help…

August 30, 2025 Local Search Campaign Cheat Sheet: Best Practices & Case Studies

Introduction Local search advertising remains one of the highest ROI strategies for businesses targeting regional customers. With rising “near me”…

August 30, 2025 Elementor #3453

Case study showing lead generation success with Google Ads

August 6, 2025 Why Your Google Ads Aren’t Getting Clicks — and How to Fix It

Introduction You’ve meticulously crafted your Google Ads campaigns, diligently selected keywords, and set your budget. Yet, the clicks are frustratingly…

Graph showing ROI from Google Ads investment

August 5, 2025 Performance Max vs Search Campaigns:What’s Best for Small Businesses?

Introduction In the rapidly evolving world of Google Ads, small businesses are constantly faced with a critical…

Google Ads account dashboard with ad spend metrics

August 5, 2025 Why Local Search Matters in 2025

1. Search Volume Trends for “Near Me” Queries Over 80% of consumers now include phrases like “near me” when…

April 28, 2020 Brand Identity with Code

Creating a digital representation of a brand’s values, personality, and message through web design, user experience, and visual elements. This…

Servers, storage systems, networking equipment, and cooling systems. It plays a crucial role in ensuring the reliability, performance, and scalability…